In the USA. National Association of Realtors conducted a survey in 2020 and found out that millennials had bought more houses; millennials prefer to have their own home instead of living with their parents or renting homes. Therefore, in this digitalized world, it is necessary to move the real estate business online. Transfer of real estate businesses online involves several problems such as content optimization, cash flow management, and clients’ availability. That is why putting Ads on google, and social media sites are not adequate to run the real estate businesses, but SEO for real estate websites is required to appear on the top of search engines. However, real estate websites optimization is not an easy task. Do you own a real estate website and worry about its search engine appearance? Then Easy Biz Tech provides easy and efficient SEO for real estate websites.
What is Real Estate SEO?
To increase the sales of your homes and properties, develop a real estate website, and it’s not satisfactory to make a website only. What is the purpose of a website if no customer is visiting your webpage? Hence a real estate SEO is required to appear in the search engines, such as Google, Yahoo, and Bing. Appearing in search engines requires the optimization and creation of new website content, creating backlinks, optimizing content for the local customers so that more people come to visit your site; thus, SEO for real estate website is necessary.
Why Does Real Estate Need SEO?
SEO is necessary for your real estate online business for many reasons such as:
- SEO optimization is essential for organic search, sales, and natural leads instead of paid ones.
- A well-optimized content brings credibility among the customers to your website.
- SEO ensures higher conversion rates, gets more traffic and facilitates user experiences.
- Effective use of SEO is that it is a long-term strategy instead of paying every time for the ads.
- Its outcomes are quantifiable, and SEO strategies keep updating, so a frequent up-gradation of SEO is required.
What is Included in the Real Estate SEO Services Provided by Easy Biz Tech?
- Competitive analysis
- Technical SEO audits and fixes
- Optimization of your website content
- Creation of new website content
- Optimization of your content for local searches
- Building backlinks/ inbound links
How Our SEO Strategy for Real Estate Websites Will Skyrocket Rankings?
Our innovative SEO for real estate websites strategies and mechanisms will help your website come in top ranking. Google keeps updating its SEO services that you cannot comprehend without SEO companies; therefore, we at Easy Biz Tech will help edit and optimize your website content frequently. So that you could relax and run your business smoothly. We optimize your website in three main ways: Content, SEO, and Backlinking.
Content Creation and Optimization
Content creation is a significant step of SEO to bring on organic traffic and to appear on the Search Engine Result Pages (SERPs). Relevant and quality content is essential for any website to increase leads. We create content relevant to your business. We also look at the location aspect where your business provides services, so we easily make local content that appears on search indexes. For a successful real estate website, local content is necessary as most local people buy the lands or homes in their respective areas, so we take care of your values and business.
Content optimization helps improve the website’s ranking, increase organic searches and traffic, increase leads and sales. We create well-researched website content based on target keywords, thoughtfully organized, and ensure optimal readability according to the audience. Keyword search is not an easy task, and keyword relevancy, placement, and frequency safeguard the appearance of search engines.
We generate proper robust sales funnel on the website’s landing page that guides the potential customer to take desirable action.
Content creation and optimization can increase conversion sales, improve ranking, and update the content according to search engine policies changes.
SEO/Optimization
Optimization of SEO for real estate websites involves configuring and optimizing websites’ pages and content so that the website is approachable to all customers searching for particular real estate services.
SEO is of two types, off-page SEO and on-page SEO, and we provide both services for our valuable clients.
Our on-page SEO strategies include keyword research, competitor analysis, cross-linking, semantic structure, sky scrapping, mobile responsiveness, and creating metadata.
In addition to that, our Off-page techniques are creating a resource page, collaborating with other online similar businesses, and adding backlinks.
Our SEO services include a 100% SEO audit emailed to you for analysis and to ensure transparency of our work. We provide local citation creation services that increase the page visibility and include correct inconsistent listings, add 25 top business listings, add products & services, add logos & photos, google listing audit. Our company provides services related to SEO for real estate website’ on-page SEO correction—fixing broken links & headings, adding metadata & sitemap, optimizing images & code, and adding cross-links throughout and adding keywords & phrases.
There are different SEO optimization packages that we provide for our customers. We care about your money and product and create content that enhances the value of your product and services at affordable prices. We also provide SEO training services if you want to do it yourself.
Strategic Backlink Building
Backlinks are important in off-page SEO. A link to your website is created on any other website, online platform, page, or article and is indexed by any search engine such as Google, Yahoo, or Bing. The origin or place of the backlink defines its significance. For instance, if a company backlink is given on a popular website such as Forbes, that alone could create more leads than the 25 backlinks created on different random websites. We build backlinks and citations also to appear on multiple listings. Citation is primarily listed in a directory, such as listing a business in google maps. Containing multiple listings corroborate your online presence, and google considers it in your favor, but more than 25 listings are a waste as google does not count more than that.
We provide our services in Backlinking and citation for an off-page SEO; we provide our services elaborated in different packages such as standard, medium, and premium packages to enhance the client experiences. If you want to take advantage of our services to SEO your real estate websites, then do subscribe to our packages according to your convenience. A backlink is the bloodline of off-page SEO, so it is necessary to rank up your page in search engines.
Steps We Follow For Real Estate Website’s SEO
- Competitor Analysis
It is necessary to analyze your competitor as to what services make their products and websites unique and ranking to emerge and prosper in the market. And if you don’t know how to do all these things, then take the services of Easy Biz Tech. It focuses on the competitor’s services, backlinks, keywords, and products to ensure that you don’t lag.
- Deep Technical SEO Audit
Technical SEO Audit is necessary to improve the customer’s experience. It was found out by analyzing different parameters such as page responsiveness, site speeds, page loading speed, and hosting elements. We analyze all these parameters to ensure the optimization of the website.
- Zero-Down on the Keywords
Keywords are important in on-page SEO ranking, and to do the SEO for real estate website, we do extensive keyword research and choose the words and phrases most commonly used by the consumers. Therefore, we ensure user-friendly content quality to maximize the companies lead.
- Optimizing GMB Listing For Local Search
For the local searches, we do the Google My Business Listing of the website in google maps that allow the customer to come physically to the offices to get the required information. Take our services, and we will optimize your GMB listing with the customer using keywords.
- Content Optimization
We create content that attracts customers and makes it easier to land on your websites. We use SEO-optimized titles, tags, meta descriptions, pictures, and links that make it convenient for customers to get relevant and precise information.
6- Guest Posting For Improving PR
Posting about guests or giving links for popular brands increases credibility and makes you a credible and trusted real estate authority.
Why Should Real Estate Businesses Work With Us?
Real Estate SEO is important to grow your businesses and increase potential customers. We at Easy Biz Tech take care of your businesses and provide credible and advanced SEO services that will skyrocket the ranking of the web page and will increase organic searches. We offer services in diverse domains such as web development, SEO for real estate websites, advertising and marketing, integration and automation, technical support, technical training, app development, and logo designs. You can get all the required services in one place at affordable prices. Our basic, medium, and premium packages are affordable and provide valuable services.
