Usability is something many businesses fail to focus on when building a website. For the overall success of a website, usability is something that should never be overlooked. Good usability can massively improve the website’s performance and boost sales and revenues for the business. It will also ensure that visitors quickly and easily get the information they are looking for on the website. There are plenty of tips and tricks implemented by successful web development agencies or web design service companies to improve the usability of a website. Here, we discuss five essential characteristics of a user-friendly website. Having these characteristics will greatly improve your chances of online success.
Browser Consistency
It can be overlooked easily, which can hurt the website’s usability. Even though most of the present generation of browsers have evolved to offer a great user experience, browser compatibility issues may still exist. It is therefore crucial to build a website that appears and runs consistently across all major browsers.
Faster Page Loading
For a website that takes ages to load, it can be a frustrating experience for a user. The slow page loading of a website is one of the leading reasons why visitors leave a website without much interaction or engagement. As a thumb rule, make sure your website loads within 4 to 6 seconds. It will improve your site’s rank in the search engine results. As a pro tip, make the least use of third-party website plugins and widgets; these can hurt the loading speed of a website.
Superior Accessibility
The website must be accessible not just for regular users but also for blind, disabled, or elderly users. Individuals who cannot easily access or navigate a website use screen readers to browse a website. The website builder must be aware of this and develop the site per the website accessibility guidelines to have a wider reach.
Planned Information Structure
The content is the primary thing users will interact with when accessing a website. It must be presented as an organized structure to improve usability. With the complexity of content and information on many websites, it is imperative to create a highly planned and structured website. Professional web design services primarily work on this to build a highly functional website for their clients. They will plan each section and category, presenting the information with attention to detail. The mantra is to think from a user’s standpoint and then re-evaluate the tweaks and modifications on the website.
Multiple-Device Compatibility
With the massive popularity of smartphones and tablets, users are now keener on using these devices to browse websites instead of computers or laptops. It means the website must be compatible with multiple devices, especially smartphones. This will ensure your website appears as it should on all devices and offers a great user experience all throughout. Make a preliminary check on your existing website and see how it appears on different devices. According to the results and findings, you can modify the website.
Conclusion
A website with all these characteristics is sure to create a seamless experience for visitors, along with increasing your business’s success rate. To get the necessary assistance from a credible web design service provider, reach out to Easy Biz Tech LLC. They can help you build, upgrade, and fix your website professionally. To know more, call 425-426-6151.
