What Are Long Tail Keywords?
Long tail keywords are one type of keyword with relatively low search volume and competition levels. More, long tail keywords are longer in length (3 or more words) than most other keyword types. However, a few users search for individual long tail queries, when they are added together, long tail variations actually make up a large chunk of all Google searches. In this post, you will learn about the best long tail keywords research tool in 2022.
Nowadays, it’s true now that people tend to search by voice. According to Ahrefs, 92% of all keywords get 10 or fewer searches per month.
In another report, 92% of all keywords that people search on any search engine by typing are long tail keywords.
Are long tail keywords important for SEO?
Generally, people enter queries into search engines using long tail keyword phrases. Like they do when they’re speaking with a friend. It’s called natural language. Doing long tail keyword research makes your content more likely to draw these users into your webpage. And next step is to start the process of the buyer’s journey.
Comprised of a few words makes long tail keywords much more specific. It means that both site owners and users get better and more relevant results. Including specific long tail keywords, brands get traffic that is more closely aligned with their content that will increase their ability to effectively bring new customers to improve their sales cycle. Also, customers receive specific content that is more closely related to their search objective, making them happy.
Best Long Tail Keyword Research Tools
1. HubSpot Content Strategy Tool
SEO Marketing Software by HubSpot is an all-in-one SEO tool that helps plan your monthly SEO strategy, create a content plan, optimize web content, and measure your ROI (return on investment).
The content strategy tool is simple to find long tail keywords with suggestions based on relevancy (Google Autocomplete), search volume data, and competition. The focus on content clusters makes HubSpot keyword tool apart from other SEO tools, which search engines prefer. The major feature of this keyword research tool is, it monitors your optimized content to make sure whether the content is relevant over date (helps you understand when changes need to be made).
2. AnswerThePublic
AnswerThePublic is of the recommended tools for finding long tail keywords because it generates common questions asked about your targeted keywords to get more targeted traffic. These types of keywords are put initially on bogs, forums, and social media.
AnswerThePublic also provides keyword comparison, which offers excellent opportunities to rank its related searches. Check out the “versus” section of this free keyword research tool for your target audience and google trends and you’ll be surprised by how many people searches related to X vs Y (e.g., Facebook vs LinkedIn).
As important as the keyword suggestions are, one of its cons is that it doesn’t provide search volume data. If search volumes of keywords are not known, you truly need to make an informed decision, however, the Premium version is not quite worth the money compared to some other long tail keyword research tools listed in this comparison.
3. SEMrush
SEMrush is also an all-in-one marketing software, basically used and known for its keyword research feature.
It helps to search for relevant keywords, and find their rankings in all major search engines. In its other features, it includes keyword searching based on region, as well as keyword gap. what keywords your competitors are targeting and you aren’t. However, these features are limited to the Pro plan., but a free trial is also available if you want to check it out before subscribing.
4. LongTailPro
Like SEMrush, LongTailPro is also an all-in-one SEO toolkit that has come a long way from the keyword-research desktop app it once was. Especially, it is helpful to find long tail keywords, high CPC (cost per click) keywords for your PPC campaigns. It is a perfect source for taking one target keyword, then finding long tail keyword suggestions related to your seed keyword.
Additional features of this paid tool include daily keyword tracking, competitor keyword research, a keyword-rich domain name finder, and a rank value that determines keyword profitability.
LongTailPro doesn’t offer all these features free like many other long tail keywords research tools on this list, It offers a free trial to test its functionalities.
5. KWFinder
KWFinder is useful for SEO beginners but still perfect for more advanced SEO people. This provides a user-friendly interface and quick search functionality that can produce hundreds of low-competition as well as high-competition keywords relevant to your business website. Also, it provides keyword’s difficulty score which helps to understand if it’s useful for your website to rank or not.
As this keyword tool is paid, the subscribers can also enjoy its premium features, like rank tracking, SERP (search engine result page), and filtering results. Before you pay for its subscription, you can test-drive all of its features in a free trial plan.
Before subscribing KWFinder, keep in mind that it is Google-SERP oriented, so use a different long tail keyword research tool if you need long tail keywords optimized for other search engines.
How Long Tail Keyword Research Tools can Increase Traffic & Conversion?
Choosing long tail keywords has the following benefits over choosing short tail keywords:
1. Lower Advertising Costs
For new businesses, you need to choose Google AdWords for advertising in case of quick success, long tail keywords here also help to save big money. As high-volume keywords have high competition which results in a high cost-per-click, and long-tail keyword with a lower search volume is lower CPC and more targeted.
2. Rank Easily
Due to lower competition, long tail keywords are easier to rank. From keyword research, you’ll find a lot of competition for short-tail and popular keywords, but less for long tail keywords.
3. Attract Viewers
When you use a long tail keyword research tool, your subject gets clear compared to a short tail keyword. You can use a long tail keyword to clarify your topic in heading with targeted keyword & can target audience to your website. Are you a Bellingham-based? Avail of our best SEO Bellingham packages.
